Social Networking

Social networking is one of the most active web-based activities in the Philippines, with Filipinos being declared as the most active users on a number of web-based social network sites such as Facebook, Friendster and Multiply. The use of social networking website has become extensive in the Philippines that the country has been tagged as "The Social Networking Capital of the World," and has also become part of Filipino cyberculture. Social networking is also used in the Philippines as a form of election campaign material, as well as tools to aid criminal investigation. The popularity of social networking in the Philippines can be traced in the Filipinos' culture of "friends helping friends." For Filipinos, their friends and who they know can become more valuable than money, especially when what they need can be achieved through nepotism, favoritism, friendship among others. And also facebook dating have become popular with some other Filipinos.